As organizations face increasing pressure to deliver more business value from their technology spending and to free up funding for new business initiatives, squeezing value out of their existing technology continues to be one of the top-of-mind concerns for CIOs and CFOs.
We’ve worked with dozens of companies to find effective ways to modernize legacy systems that increase customer retention and achieve new user growth while leveraging the technology investment they’ve already made, and are happy to report they’ve successfully met the demand of both their organization and customers.
3 Issues that Dominate the Conversation
1. Data often outlives the software serving it
Data is effectively immortal, and everything else is but a wrapper. One of the first hurdles to tackle is data architecture and aggregation so the data that’s been gathered for years can be joined with new data and thrive on the new or upgraded platform.
2. Developing a Good Conversion Rate
Many sites concentrate solely on increasing the number of visitors they have.The larger issue is failing to convert the ones who do show up. U/X, conversion-centric design, personalized and fresh content, and smart apps are winning the day.
3. Keeping up with Customer Growth and Demand
Today’s on-demand consumer is without a doubt changing the way business is conducted. Customers expect instant gratification, quick results, and constant access. if your performance is slow or app doesn’t sync across devices, you’re in serious jeopardy of losing existing customers and failing to win new ones.Having a platform that gives them options, results, and constant access is essential.
3 Ways we Succeed
1. Data for Decisionmaking
Whether it’s deploying ETL processes, reimagining data architecture, or combining technologies like NoSQL, Hadoop and Spark, ensuring that data can be stored and accessed to provide a unified information base for business intelligence is crucial to competing in today’s technology space.
2. Shaping the User Experience
For a number of our clients, we’ve focused on UX design, cross-device targeting and highly targeted and personalized content. These components have helped them improve the customer experience and their conversion rates.
3. Responding to customer growth and demand
Once you’ve established a relationship with your customers, the next step is to build it and keep it growing. At Thumbtack we’ve championed horizontally scalable back-ends for years, easily connecting multiple hardware or software entities to handle user growth as it comes without interruption in performance.
Business and customer needs are changing everyday and it is important to have a modernized platform that can meet them. Organizations who can interactively move to new platforms to address growth and changing needs will be the one’s who create lasting value.