Filling the Developer Talent Gap in the Ad Tech Market


NEW YORK, April 1, 2015 /PRNewswire/ — The growing demand for Thumbtack Technology’s ad tech group has driven the New York-based software development firm to exceed its quarterly projections for the 5th straight quarter, and solidified the company’s position as a leading development partner for advertising technology firms.

Thumbtack Technology ( has had an average annual growth rate of 39% for the past 3 years, with a remarkable 48.5% in 2014. In Q1 of 2015 Mark Leibowitz, Head of Sales, closed large development deals with 3 additional key players in the digital media market. This new business puts Thumbtack ahead of the curve on its already rapid growth trajectory for 2015.

“The digital ad space hinges on processing billions of transactions, seamless and secure integrations across dozens of networks and platforms all while leveraging reams of user data – it truly requires deep domain expertise on the part of developers, far beyond familiarity with the stack du jour,” explains Leibowitz. “As this market continues to heat up, companies are seeking out experienced development partners like us that they can trust.”

Buying and selling digital advertising via automated platforms and/or real time bidding auctions (known as programmatic advertising) is expected to reach $22 billion globally in 2015, accounting for 50% of all online and mobile display ad spend, according to Magna Global. With strong roots in the NoSQL and Big Data communities, Thumbtack Technology is one of few development firms with expertise in real time bidding and programmatic platforms, and has increased its internal resources 40% each year to meet the demand.

About: Thumbtack Technology, led by CEO and Principal Solutions Architect Benjamin Engber, has been at the forefront of large scale, high performance web development for over a decade, setting the bar for both backend excellence and innovative applications. Thumbtack Technology currently has an international team of over 120 highly skilled engineers and business strategists located in the United States and Eastern Europe.

Media Contact:
Elizabeth Gallagher

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