AdTech companies are constantly making business decisions based on data integrated from all kinds of places. Some of this data is fairly typical relational data pulled from databases, APIs, or reports
We are all on a path to moving away from third-party cookies in all browsers. Most providers in the ad tech industry have spent the past few years trying to figure out how to evolve their businesses to the new reality.
Java 21 was released last September. This is an LTS release so it will stay with us for a while. Among other features entering General Availability in Java 21, there are virtual threads that have been in preview since Java 19.
When we develop software, we always try to create a clean technical solution with well-designed architecture and high quality on all application layers.
We dive into the technical intricacies of implementing a householding solution in a specific real-world scenario and the challenges we encountered in getting an implementation that performs well.
In our experience, householding emerges as the most intriguing solution amidst the current cookieless landscape.
We recently had the opportunity to discuss Aerospike Graph, Aerospike’s graph database solution, with their engineers.