As consumers continue to view many online ads as annoying and intrusive, ad blocking is expected to remain a thorn in marketers’ sides through 2017.
This year, some 86.6 million Americans are slated to use ad blockers at least monthly, a 24 percent jump over 2016, Emarketer reports. But another recent report argues such growth has mostly plateaued and will stop growing completely by 2025, remaining in use by only 7 percent of the online population. Others predict ad blocking will ebb in the U.S. this year, in a pattern following slight reductions in Germany, England and Canada in 2016. Read more