Tracking, storing, analyzing, and then leveraging a wide range of customer interaction and touch point data — like purchase history, browsing patterns, demographics, and personal preferences — means today’s CRM platforms have the power to dramatically form the success of sales and marketing teams. The $24 Billion market is moving rapidly toward SAAS accounting for 47% in 2014, in part due to newer players disrupting the field that’s dominated by the high investment offerings from market leaders like Salesforce, SAP, and Microsoft.
What used to be thought of as a depository for contact info and a basic notes organizer which people begrudgingly used, has become a rich and dynamic collaborative tool that brings timely intelligence to ignite the relationships between business and customer. And importantly, it’s a tool that’s no longer just for large enterprises, with an explosion of options in the market making CRM accessible and affordable for startups and SMBs. Read more