Players in MarTech are having an encouraging funding year so far.
“You may have heard by now how the VC landscape underperformed in Q4 of 2015, but don’t let those news reports fool you into thinking the sky is falling,” states a recent report on venturebeat.com. “With venture capital investments changing significantly in the last two years, the 2016 landscape is shaping up to be a completely different experience than ever before.”
Investments compared to last year
The MarTech segment set records in global venture capital funding in the second quarter of 2016 at more than $5.05 billion. That’s already 72 percent of the $7 billion MarTech firms netted over all of 2015. A large portion of that funding, some $3.5 billion, was invested in May alone. Read more