Join Us for Snacks, Beer and a Free Consultation

We would like to invite you to participate in a free consultation on Thursday, May 26th  from 2pm to 4pm at WeWork Times Square. In these one-on-one consultations, you will be given the opportunity to ask our solutions architects questions about the best practices and latest industry trends related to dev issues that you may be experiencing.

Our Solution Architects have experience in NoSQL, Spark & Hadoop, real-time bidding and optimization, high volume/high performance apps, big data, audience segmentation and much more.

For me information and to register give us a shout.  Beer and snacks will be provided! Read more

Audience Segmentation Leaps across Verticals

Thanks to the wealth of consumer data-gathering tools, audience segmentation is rapidly becoming  more sophisticated  and varied in its application. Audience segmentation, historically used for better-targeted advertising, is now central to dozens of product categories across a wide array of verticals, affecting bottom lines and driving revenue.

FinTech: Moving dollars through segmentation

For FinTech, the ability to segment data to find audiences with unmet needs has been a driving factor in its competition with legacy banks. These days, for example, many FinTech players are targeting millennials, small businesses and the underbanked due to their cost savviness and openness to remote delivery.

But FinTech is also using big data and advanced analytics to predict actions, understand customer needs and deliver financial services via new channels ranging from mobile phones to wearables, says a December McKinsey & Co. report. An example is a new credit-scoring system based on unusual metrics like college attended, college major and social network data. Other FinTech functions slated to benefit further from segmentation include credit provision, customer acquisition, customer servicing, relationship deepening through cross-selling, and customer retention and loyalty, McKinsey says. Read more

Join Us For a Free Consultation!

We would like to invite you to participate in a free consultation on Thursday, April 21st from 2pm to 4pm at WeWork Times Square. In these one-on-one consultations, you will be given the opportunity to ask our solutions architects questions about the best practices and latest industry trends related to dev issues that you may be experiencing.

Our Solution Architects have experience in NoSQL, Spark & Hadoop, real-time bidding and optimization, high volume/high performance apps, big data, audience segmentation and much more. Read more